About Cake Bar

Tracy German

Behind the bakery, CAKE BAR, is longtime baker Tracy German, whose passion for baking inspired her to open up shop with the help of the Trinity Groves incubator program. “Making food for people is a very personal thing, and it connects you to every person,” she says.

German grew up in Augusta, Georgia, and attended culinary school in Seattle.

Her mother also played a large part in how she fell in love with baking. “She was the best scratch baker I knew,” German says. “She didn’t need to follow a recipe, and if she did, she changed it to make it her own.”

She now calls Dallas home and, prior to Cake Bar, she had been selling cakes out of her house for nearly 14 years. The demand for her baking grew from word of mouth, and soon she could hardly keep up with the volume of orders.

German serves the kind of “cakes you grew up with,” with a Southern flair.